Choosing an promotion on the Friend2Friend Platform

Choosing the right promotion

There are a variety of apps available on the Platform. Choosing which one depends on your goals.  All these apps, once built, can be embedded on a website, on a microsite, blog page, or on a Facebook page.  

All apps are 100% responsive on mobile devices. So you build once, publish the app, and can be confident that whatever device your visitor is using, the app will work well.

SocialFusion For Consumer

SocialFusion for Business

Build a browsable gallery of social content, such as photos, videos, stories and hashtag content from MULTIPLE sources.

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SocialFusion brings in content from multiple social sources simultaneously and displays that content in a fully customized gallery, that can include features such as voting and sharing.

The only difference between SocialFusion for Consumer and SocialFusion for Business is the selection of social content sources available.  The Business version of this engagement app includes LinkedIn and Jive Software social content sources.

See the section "Social Content Sources" for background on each social source supported.

Social Galleries

Build a browsable gallery of social content, such as photos, videos, stories and hashtag content from ONE social source.

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A Social Gallery can display content from just ONE social source at a time, such as Instagram, and displays that content in a fully customized gallery, that can include features such as voting and sharing.

Choose the Social Gallery corresponding to the content source you're interesting in displaying. 

See the section "Social Content Sources" for background on each social source supported.

Instant Win Sweepstakes

Build a sweepstakes that allows visitors to enter to win 'instantly'

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If you want to allow audiences to enter, and find out 'instantly' whether they have won, choose the Instant Win Sweepstakes app.

In this app, you get to choose how many winners are chosen; the system will take care of alerting winners randomly, and an even cadence throughout the duration of the campaign.

See the section "Contests & Sweepstakes" for more details.

Standard Sweepstakes

Build a sweepstakes that allows fans to simply enter to win a prize, or prizes, at a time/date that you choose

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If you want to ask audiences to enter at the very least their name, and email, for a chance to win prizes, choose the Standard Sweepstakes/Contest app.

This app will allow you to customize what fields you're asking visitors to complete to enter.

The winner(s) can be chosen randomly by the Platform at moments you choose.

See the section "Contests & Sweepstakes" for more details.

Photo Contest

Build a photo contest that asks fans to upload just a photo to participate 

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If you want to ask audiences to upload a photo to enter a contest that you judge, choose the Photo Sweepstakes/Contest app.

This is app pre-configured to encourage audiences to upload a photo, and/or pick photos from a Facebook album.


You get to moderate entries before they are displayed in a gallery.


See the section "Contests & Sweepstakes" for more details.

Photo, Video and/or Story Contest

Build a contest that asks fans to upload photos, and/or videos, and/or stories to participate

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If you want to ask audiences to provide you a photo, a video and/or a story to participate, then choose Standard Sweepstakes/Contest.

This app will allow you to customize what fields you're asking visitors to complete to enter. So you can ask them to enter a photo, or a video. Or a photo only. Or a story only. It's entirely up to you.

The winner(s) can be chosen by you, based on judging criteria you specify. Or, you can have other visitors 'vote' to choose the winner. (See "Voting" below.)


See the section "Contests & Sweepstakes" for more details.

Personality Quiz

Build a quiz that directs visitors to a particular end result, based on their answers.

If you want to ask audiences a series of questions — using text and/or images — that get them to reveal something about themselves, then choose a Personality Quiz.

You can choose different outcomes, based on the answers to questions.

So, for example, if you were a travel destination, you could direct visitors to family friendly vacations for one set of answers, and adventure destinations for another set of answers.

See the section "Social Personality Quizzes" for more details.

Custom Social Page

Build your own app page

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Use the HTML Page engagement app if you want to add a completely customized HTML page to your Facebook page, or to embed into your website or microsite.

The HTML page container can be hosted on the Friend2Friend Platform, using code that you have written.

Social Sign Up Form

Build an instant and simple 'sign up' form.

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If you want to build a quick sign up form that you can install on a Facebook page, or on a website, use the Social Lead Form app.

This is pre-configured to allow you to adjust form fields and simply ask visitors to supply information. An optional header and other customization features allows you to deliver an experience with your own branding.

All form entries go straight into the content moderation system.


See the section "Social Lead Form" for more details.

Social Questionnaire

Build a quick questionnaire that poses a set of questions to visitors.

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If you want to build a quick questionnaire that asks your audiences their opinion use the Questionnaire app. This is pre-configured to allow you to adjust form fields and ask visitors to supply answers.

All entries go straight into the content moderation system.

See the section "Questionnaire App" for more details.

Additional app features

Voting

To build an experience that allows visitors to 'vote' on content from social sources, or content uploaded by audiences:

  • If you want to ask your audiences to vote on content, such as photos, videos, and stories, a voting feature can be added optionally when apps are configured.
  • For example, you can add voting to the Photo Sweepstakes/Contest app, and everyone can vote on the photos that audiences have submitted.
  • You can also add voting to any of the Social Gallery apps.

Coupons

To build an experience that allows visitors to get rewarded with coupons after entering:

  • If you want to ask audiences to enter some basic lead-generation information to receive a coupon, you can optionally add coupons to the end of any of the apps on the system.
  • For example, an Instant Win Sweepstakes can offer coupons after entry.
  • See the section "Contests & Sweepstakes" for more details.

Multi-Language Apps

See also "How to build a multi-language engagement app" if you wish to create an app in an alternative language to English and/or create an app with multiple languages.

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